Planning for a start-up
A start-up company begins with a new idea and high hopes. A business plan helps these new ventures evaluate their new idea, potential market, and competition. The critical questions that a business plan for a start-up must address are
- Does this new venture have a good chance of getting off the ground?
- How much money will the business need to get up and running?
- Who are our customers, and what’s the best way to reach them?
- Who are our competitors, and what’s the best way to outrun them?
- Why will customers choose our new product or service instead of our competitors’?
From business planning tools for Dummies.
